Studio Giggle partnered with Well Pharmacy, the UK’s largest independent pharmacy chain, to create a suite of customer service e-learning. The five-module training course was distributed to over 700 pharmacies nationwide, supporting professional development in a bid to amplify customer engagement across the business.
The team at Well Pharmacy were looking for a way to rejuvenate their customer service programme. The new training needed to reflect both best practices and the evolving role of pharmacy teams on the shop floor, which is becoming ever more customer-focused.
Studio Giggle developed a five-part video training series. The content was led by relatable characters and scenarios drawn directly from colleague experiences, grounding the learning in everyday reality.
The training was launched nationwide in May 2025. Early exclusive access was granted to regional and area managers to aid an effective rollout.
- 90% of respondents agreed that the courses were useful and increased their understanding of the conversation framework
- 95% of respondents agreed that they found the visual design interesting
Senior stakeholders, including the Pharmacy Superintendent and the Chief Retail Officer, expressed strong satisfaction with the platform.
