University of Glasgow- End of Life Studies

We were approached by the University of Glasgow End of Life research team to help them raise awareness of their in depth and ongoing research into palliative care in the UK. The brief required us to have sensitivity towards the subject matter, whilst simultaneously creating a sense of urgency and a strong clear call to action.

We chose a clean muted infographic style to fit with the “scientific” research tone whilst still being able to explore and illustrate the script in detail.

Getting the tone right was key to the success of this animation as it was widely used on their website, social channels, external presentations, and emailed directly to potential study contributors. The potential scale of the audience meant we had to ensure that the animation was culturally generic whilst still being impactful.