We worked closely with Deki to create a design that was fitting of their narrative and campaign. We wanted to keep the style simple to let the key information shine through.
In the first six months of the animation’s release, Deki was able to provide 1,200 people with clean energy, and 97% of recipients stated that they felt their family’s health had improved as a result of switching from kerosene to solar power.
The video was used again as part of Deki’s ‘Big Give Christmas’ campaign where they aimed to raise £12,000 in a month. The social media campaign (using our animations) was so successful that they were able to raise those funds within three days.
