The Burges Salmon Digital Enablement Campaign was a direct-to-client awareness campaign focusing on the issues around the digitalisation of businesses. The campaign covered many of the key stress areas for companies, including Cybersecurity, AI and skills shortage.
For the campaign to cut through the noise around these subjects, Burges Salmon asked for a film that would stand out in production value and present something new to their audience.
Studio Giggle’s initial creative focused on the use of VP technology to simply and quickly transform the backgrounds against which the Burges Salmon experts would present their sections.
Studio Giggle worked on six backgrounds using a combination of film plates, AI plates and Unreal backgrounds. By using a variety of sources for the backgrounds, we were able to create distinct looks for each environment.
