Each year, Autotrader’s Drivers’ Choice Awards celebrate the cars that truly resonate with drivers, based on real-life feedback from over 225,000 car owners across the UK.
For the 2025 edition, Studio Giggle was brought on board to elevate the event both creatively and technically. Our goal was to position Autotrader as a tech-forward brand, so we used cutting-edge Hologauze projection to unveil the coveted Car of the Year, complemented by bespoke animated content created in-house.
We produced the whole event in-house and created content in partnership with Autotrader. Held at Outernet and hosted by Rory Reid and Erin Baker, the awards welcomed over 200 guests and delivered an immersive experience powered by storytelling, innovation, and seamless execution. We had a large 14mx5m LED screen for the main show.
