In a dynamic and ever-changing field of event management, asking the right questions upfront can really help both the client and the agency align their ambitions and scope of work. While there are some well-known event formats that are commonplace in the industry; live events, live streamed events and hybrid events, a potential other format has emerged; a live event that is streamed.
Each approach leverages technology to enhance audience engagement and reach, but they cater to different needs and experiences. Understanding the nuances between these formats is crucial for organisers aiming to maximise attendance and impact.
Live Events
We all know what this is, you turn up to an in-person event, shake some hands, immerse yourself in the wonders of the event; whether it be a conference, an awards ceremony, a launch, drinks, the list goes on. There is no online, virtual experience element. They require much less tech, crew and arguably less budget. (but not always!)
Above, you can see a live event that we worked on recently alongside our friends at Sleek. We created immersive visual content for a gala dinner in Monaco. The concept was “To the Moon and Back” and “Navigating New Frontiers” so our team designed 20 pieces of bespoke content using Notch, enhancing four spectacular circus acts from our friends at Cirque Bijou Ltd and setting the atmosphere throughout the evening that would entertain the 1,400 guests. From a launch pad bathed in sunset light to constellations forming in the stars, our visuals took the audience on a journey from Earth to the Moon.
It was quite the event, with four 26m long, 3m high panoramic projection screens surrounding the audience we were able to create a truly immersive experience. Our content seamlessly integrated with aerial performances, robotic interactions, and even a space-themed menu!
Live Streamed Event
A live streamed event is an event that is broadcasted in real-time over the internet, allowing viewers to participate remotely. The primary focus is on the online audience, and the content is tailored specifically for digital consumption.
Live streamed events often feature high-quality video production, interactive elements such as live chats, Q&A sessions, and polls to engage the audience. The goal is to create an immersive experience that feels immediate and connected, despite the physical distance. This format has gained immense popularity, especially in the wake of the COVID-19 pandemic, as it allows organisations to reach a global audience without the constraints of geographical boundaries.
However, live streamed events also come with challenges. Technical issues, such as poor internet connectivity or software glitches, can disrupt the experience. With the lack of in-person interaction may lead to a sense of detachment among viewers, making it essential for organizers to focus on creating engaging content that captivates the audience’s attention.
An example of a live streamed event, would be the Simrad NSX launch that we streamed for Navico. Navico would typically launch new products are global trade stands, but we were still in the midst of the COVID19 pandemic, and trade shows and overseas travel were uncertain.
However they still wanted to find a way to launch their new product in a fun and exciting way that could reach audiences all over the world.
The live stream was achieved by using a software called vMix which is a vision mixing software that allows users to switch inputs, mix audio, record outputs, and live stream cameras, videos files, audio, and more, in resolutions of up to 4K.
The event was streamed onto a bespoke branded platform that had been created specifically for the launch. Prior to the start of the event, attendees were sent login details and a password that they would need to access the site. The platform had an inbuilt Slido plugin that allows viewers to submit questions. The team in the studio could then see these questions and directly respond to the attendees in real-time. Having an interactive component like this adds an extra layer of engagement to a virtual event.
Hybrid Events
Hybrid events, on the other hand, combine both in-person and virtual components and both audience and are of equal importance. These events allow attendees to participate either physically at a venue or remotely through live streaming. The hybrid format aims to provide the best of both worlds, with a very considered experience for both audiences.
One of the main advantages of hybrid events is their flexibility. They allow organisations to maximise attendance by accommodating a wider audience. Additionally, hybrid events can create a more dynamic experience, as in-person attendees can interact with speakers and other participants directly, while virtual attendees can engage through chat features and polls.
Hybrid events also present unique challenges. Ensuring a seamless experience for both in-person and virtual attendees requires careful planning and execution. Organizers must invest in technology that facilitates smooth integration between the two formats, ensuring that remote participants feel included and valued. This includes high-quality audio-visual equipment, reliable streaming platforms, and skilled technical staff to manage the event.
A great example of a Hybrid event, was the Puma Conference of People event in 2022. The event was attended by 260 in the room and thousands more online using Inconf. We helped our friends at BamBam to produce an engaging event for both those in the room, and online.
Our team was responsible for creating an animation ‘COP’ logo, projected totem pole graphics for the secondary room, 10 living holds, 7 VT’s, 4 transitions and a 20 minute looped background for the R&B singer “Bellah” who performed live in the room. Once we had the graphics sorted for the room, we switched our attention to the live stream, this involved creating a bespoke platform, 27 lower thirds, countdown clocks and log bugs.
By creating content for both the in person event and online, with a focus on creating an engaging experience for all, we were able to pull off a highly successful event.
Live Events, Streamed
And for the new format… while in theory, a ‘live event, streamed’ is a hybrid event set-up, but the emphasis and primary focus is on the live experience for which the virtual audience is merely an an observer. There may still be chat and feedback functions, however the technical scope of work may be somewhat smaller. I.e. a simpler platform, fewer cameras, less or no interactivity. This solution aims to give the opportunity for those who cannot travel to engage with the content in a simple format.
Key Differences
- Audience participation and level of interaction.
- Budget
- Technology
- Crew / delivery
And our final example, is a large financial company’s Annual Investor Meeting. This is similar to a hybrid event, however in the creation and production of the event, the focus is almost entirely on the ‘live in person’ side of the event. Great care still goes into the creation of the platform and to ensure those watching from home are still engaged, however, the ‘in the room’ elements will always win out.
So what does this all mean?
All events offer unique opportunities and challenges for organizers. While live streamed events focus on delivering content to a virtual audience, hybrid events strive to create a cohesive experience for both in-person and online participants. Understanding these differences is essential for managing expectations and successful event planning, enabling organizers to choose the format that best aligns with their goals and audience needs. As technology continues to advance, the lines between these formats may blur, leading to even more innovative and engaging event experiences in the future
Whether you are briefing an agency or receiving a client brief, make sure to really dig into the priorities as it will help set expectations and manage the scope of work with absolute clarity and alignment. Or better yet, give us a call on 0117 972 0081 or email jon@studiogiggle.co.uk to find out more.
