The Internet for Trust Video was designed to be played out at the Global Internet For Trust Conference at UNESCO’s prestige headquarters in Paris. The event was attended by global politicians, journalists and Head’s of State from numerous countries. Audience members were experts in internet use, regulations and international human rights standards. The film was used to open the conference.
The intention of the film was to create a narrative to connect emotionally with the audience and facilitate an atmosphere to inspire change. The film needed to present the topics covered in the conference, through creative and emotional storytelling; make participants aware of the urgency and their role to address the challenges; and create awareness of the impact on society. This is why UNESCO approached Studio Giggle to work on the project because we combine storytelling and creativity with technical innovation.
Created in Bristol, we engaged poet, Jeremiah Brown, to write an original piece of work, following the themes of each day of the conference. The narrative was combined with clear and bold visuals projected onto Hologauze in front of Brown, adding depth to the performance. The final result was a captivating film delivered with subtitles in French, Arabic and Chinese.
We are very happy with how it all came together from concept proposal to seeing the video in the room. Many thanks for your incredible work.
Oscar Castellanos, Associate Communications Officer at UNESCO
The video was used in person at the conference to kick proceedings. The UNESCO headquarters is a vast open space, and with delegates from all over the world, it was imperative that the message was clear and could be understood by many.
The film was also used on social media, both before the event to encourage attendance and after the event as an event highlight. We created additional content specifically for social media in the run up to the event that would match the style and narrative of the final film.
The video has been viewed over 3,000 times on Youtube. It also went down a storm on social media: on Instagram, the film gained over 1650 likes and 23 comments. On Facebook, it gained 105 reactions, 16 comments and was viewed by 913 people. On LinkedIn it was viewed by 5046 people, was reposted 45 times, gained 6 comments and 162 reactions. On Twitter, it was retweeted 20 times, quoted 5 times, liked 71 times and bookmarked twice.
The film was a finalist at the Cannes Corporate Media and TV Awards and won Gold at the EVCOM Film Awards.
