Raucous makes theatre that fuses digital technology to drive the narrative of a piece: spatial sound, augmented reality and projection mapping amongst other technologies are used to reveal imaginative stories. And as their theatre is immersive and innovative, it is only right that it is carried through all areas of the production, right up to the marketing of the event. So we set about creating an immersive flyer using AR.
The budget and schedule was tight so we decided to use Zappar, which is an easy to use tool that allows users to create complex AR without coding knowledge. Zappar also works across multiple platforms and devices, in addition, their WebAR function means that users can access the flyer straight from a web browser instead of having to download an app.
We had to make the QR code fit in with the design of the invitation. We decided to cleverly integrate the QR code into a hazelnut, a key prop throughout the play. This was a slight creative challenge, particularly alongside the fact that the QR code had to work at a flat angle, instead of being held aloft. This meant a change of perspective and meant that every time we carried out a test we had to print out the QT code and lay it flat.
The QR code opens to a mini teaser video for a production. The clip shows a spooky pool of water surrounded by greenery. To make the water in the scene look realistic was another creative challenge that we faced. But after a lot of research, we were able to find a way to make the water look life-like, which added to the dramatic nature of the scene.
